Many business owners will here hear the term’search engine optimization’ (or SEO) from friends in the business community or even competitions and might consider it as a path to increasing earnings, but what’s SEO? Otherwise, a business owner might have attempted’SEO services’ in the past and found it didn’t get the job done as well as anticipated or was functioning, but not as successful – this report explains what SEO is, and why’new’ SEO is working better than ever. I’ve been working in search engine optimization and ranking site market before it was even called SEO. Here are the changes in SEO since the beginning of the new millennium and what you should be searching for in the search engine optimization services that your SEO Agency offers or supplies.
We have a look back in SEO through the years and clarify what SEO is now and how best to utilize it for our site. SEO in 2000 Back at the beginning of the Millennium that the big’ the search engines that most people were using were Lycos and Excite. Of course, back then a tiny fraction of the UK population had access to the internet and those who did had a slow’dial-up’ system. Websites were one or two pages with basic information to permit them to load quickly (within 20 seconds). Search engine optimization practices back then were to conceal’ as many keywords on a page as possible, so the site was found for those searches without making the page seem to spammy for people.
In 2002 Google launched something called AdWords’ and it had been called the death of SEO, as individuals could pay for prominence, on today the number 1 site for beginning internet searches. In 2003, Yahoo bought Inktomi, AltaVista, and FAST, which was essentially the end of all the’smaller’ search engines. At precisely the exact same time Google realized that’AdWords’ weren’t going to kill off SEO and that actually the’natural listings’ encouraged visitors back to their search engine stage. Google began to reevaluate’professional SEO’ experts and encouraged good SEO as opposed to spamming SEO. 2004 saw the first site’banned’ on the internet as Google took action against sites that were spamming them.
To rank a website in 2006 you simply needed links back to your own site and so purchasing links/link exchange has been all the rage and many sites had a web page where they would list companies and links to their site (I’m still amazed how many sites continue this practice). Between 2004 and 2008 Google, was the sole”player” in the search engine world, began taking action against poor linking practices and businesses, and began tightening up on junk and purchasing links. SEO in 2010 Between 2010 and 2015 we began to find the search engines take note of social media websites and shortly the results were full of Twitter’tweets’ from the outcomes. (I could still see the face of one of my clients when searching Google for his business, and the first page of the search results was compiled of tweets of a Twitter dialog that two members of staff were having about how terrible the firm was!) Videos and images were brought into the search results with the Google’Caffeine’ upgrade.
Google introduced”personal search results” with the sites shown in the search results based on your past searches and sites you’d visited before. This caused a little stir’ in the search engine optimization world as clients claimed their sites were”top of Google” for almost any search they did relate to their business, simply because they had seen their own site many times before, so Google, of course, fed them back the site for all relevant searches. This can still be a bit of a problem until you show them the new google Incognito search’. The focus on rank sites was on being found for BIG keywords. Google’Panda’ and penguins’ updates figuratively killed off’ link exchanges’ with enormous penalties for sites who’d insignificant links pointing towards them. At precisely the exact same time Google introduced”no trace links” to allow sites to provide relevant links to other sites and information without penalizing either party.
It was the beginning of”safe linking”. Quality and appropriate content was now the secret to rank in the search engines. A report from the Office For National Statistics’ in 2014 said: 38 million adults (76%) in Great Britain obtained the Internet daily, 21 million more than in 2006, when directly related records began 74 percent of adults purchased goods or services online, up from 53 percent in 2008. Clothes (49%) were the most popular online buy-in 2014. Of all adults in Great Britain, 67% are aware of Internet storage space solutions, however, the take-up of those services to store data is a lot lower at 35%. In Great Britain, 22 million families (84%) had Internet access in 2014, up from 57 percent in 2006. Fixed broadband Internet connections were used by 91 percent of families. The UK was now (nearly ) internet savvy and the use of cellular phones to see websites was huge.